About
Driven Retail

At Driven Retail, we are committed to delivering informed, results-oriented guidance to retail brands. With over 20 years of industry experience, we understand the complexities of managing and scaling direct-to-consumer businesses.

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Our approach is rooted in a deep understanding of retail operations, combining proven strategies with innovative insights to meet the evolving needs of our clients. Our work—exemplified by projects like Levi’s Secondhand program—demonstrates our ability to integrate sustainability initiatives with sound business strategy, helping brands achieve both operational excellence and market differentiation.

What we do

We’ll deliver on our strategy. Saving you resources and overhead.

Direct-to-Consumer Strategy

We develop comprehensive plans that open new growth avenues while addressing immediate operational challenges.

Go-to-Market

From market research and positioning to launch planning and execution, we ensure your products reach the right audience at the right time, driving adoption and sales from day one.

Cross-Functional Leadership

We lead, mentor, and align cross-functional teams, fostering collaboration and accountability to deliver exceptional products and customer experiences.

Digital Transformation

We translate your business goals into robust technical roadmaps, oversee digital initiatives, and guide your team through process improvements that future-proof your brand.

Our experts

Kyle Newkirk

Kyle Newkirk

Strategy
Kayleigh Newkirk

Kayleigh Newkirk

Design

You've Taken the First Step

Let's turn your ideas into reality

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